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Binary MLM Compensation Plans - 5 Things You Need To Remember
Binary MLM plans are without a doubt in favor these days, so here are a few thoughts from my own experience.
First, for the uninitiated, binary MLM pay plans have one distinctive characteristic: you have just two "legs" in your downline... a left leg and a right leg. Everyone you ever enroll will be placed in a continuous line, one after the other, down one of those two legs.
Here are 5 details you should know if you're considering joining a binary MLM compensation plan:
1. Use fear of loss to push recruiting.
In a binary, each individual who joins is placed below the person who joined before them (in that leg.)
Not only does this offer "overflow" to your team, which encourages teamwork and retention, but the astute MLM sponsor can use this to drive recruiting.
"I have 5 people's paperwork here on my desk. If you enroll right now, I'll enroll all 5 of these below you. If not, that's cool... I'll just enroll you below them when you are ready to join."
There are "powerline" systems that automate this. It's highly effective stuff.
2. Position is important.
Negotiate your position with your sponsor deliberately.
Some positions get more overflow than others. Your sponsor is going to want to place you where it helps them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the other side, insisting to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to mentoring you to expand your business.
There is no crystal clear answer, which is why my advice is just to tread carefully. Don't just hop in without reasoning it through and talking to your upline.
3. TNSTAAFL.
Readers of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the finest position and a complete organization worth of overflow, a binary MLM still won't pay you a penny unless you recruit yourself. Overflow has to be matched with volume you bring to the table for it to be worthwhile. So, don't go into a binary thinking that you're going to get something for free.
Also, when enrolling someone it's okay to tell them about the overflow they may receive, but make sure they appreciate TNSTAAFL. It won't kill the sale... if anything, it'll prove them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your team to sponsor outside then inside.
The first person you recruit into a binary should go on the same side, either left or right, that your sponsor placed you on. This is considered your "outside" leg.
The second person you enroll should go "inside," in the other leg.
The order is material... a lot of people enroll in an MLM sponsor 1 person and give up. If that 1 person was placed outside, they will get overflow from their upline. If not, they will be working their business alone forever.
To shelter against that, you should always teach "outside, inside."
5. The most stable binaries are hybrids.
Plain binary MLMs are no longer cutting-edge. In fact, there were a lot of problems with them.
But, when "combined" with a unilevel, coded bonus, or other commission plan, those problems can be easily resolved. These hybrid structures-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the Mercedes of contemporary MLM compensation plans.
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